Allied Publications Ltd is a privately owned and operated industrial magazine publishing company with specific strengths in Road Transport, Construction and Forestry. Allied Publications Ltd works closely with these various industry business sectors to ensure that all our publications are strong, relevant and accurate.
With over twenty years of industry publishing background the owners of Allied Publications are the most informed target industry media representatives in the New Zealand market place.
NZ Truck & Driver Magazine is the official magazine of Ia Ara Aotearoa Transporting New Zealand and is the only magazine that can give you access to the members of this strong industrial organisation. Their members are the major consumers of more than 90% of the consumables used by the road transport industry.
NZ Logger Magazine is the official magazine of the Forest Industry Contractors Association the leading industry representative group representing forestry contractors New Zealand wide. NZ Logger is the only magazine with direct access to these important forestry industry consumers, the life blood of forestry in New Zealand.
Equipment Guide provides the strongest database distribution available covering the forestry, road transport and contracting industries. This provides the ideal marketing tool for used equipment sales, parts and services and once again guarantees direct access to leading industry databases.
NZ Truckbody & Trailer Magazine is the only magazine currently in New Zealand targeted directly at the important transport engineering sector and this niche market magazine has developed a strong readership of key industry consumers. Allied works closely with all key industry groups to ensure that the industries issues are well reported and provide the industries with strong publications through which to better inform and portray the important part they play in the greater New Zealand economy.
This leads to leading journalism with better informed content and greater accuracy than many competitive magazines.
Industry suppliers can be sure that when they advertise their message it will be going to the best possible reach of industry consumers. Regularly advertisers are amazed by the response they get from their advertising with an Allied publication.
From a family background in road transport it was predictable that Trevor Woolston would follow in the family footsteps.
However after a career of driving, owning and operating trucks the move into publishing was completely unpredicted. Frustrated by a lack of good New Zealand focused magazines on road transport and sick of reading Aussie trucking magazines he set about starting up New Zealand’s first independent road transport magazine, NZ Trucking.
Trucking was launched in March 1985 and quickly became New Zealand’s leading road transport publication. In 1999 Woolston and his company launched truck racing into New Zealand following its success in Europe after meeting up with the European organisers at a Brisbane truck show. Also in that year Transport Exhibitions was launched which organised road transport industrial exhibitions for the next 12 years in New Zealand and also in Sydney Australia.
In 1995 Trucking was sold to INL Publishing and Woolston was employed as their industry magazine manager. This position was short lived however with strong growth of the exhibition company demanding more of his time he dedicated himself to this venture.
In 1998 the then CEO of the Road Transport Forum New Zealand Tony Friedlander contacted Trevor with a proposal to take over the Forums publication Transport News. Following a tendering process Allied Publications Ltd was launched and Transport News was discontinued and NZ Truck & Driver was launched. Its first issue went to press in March 1999 to coincide with the very successful Hopuhopu truck show and was an immediate success. It had more advertising support than other competing publications right from its first issue. Today it is by far the leading road transport publication in New Zealand.
As well as his passion for the road transport industry Woolston is also a keen game fisherman and spent five years as the President of the Bay of Islands Swordfish Club stepping aside when the club had reached a strong a stable situation. Through his passion for fishing the Truckers & Loggers Fishing Tournament was launched and today it is fully subscribed every year.
Trevor is still involved in the day to day operations of Allied Publications both through advertising sales and his favourite job test driving trucks for the magazines Big Test programme.
Allied Publications has now grown and is the publisher of five titles which includes NZ Logger Magazine, Equipment Guide Magazine, Truckbody & Trailer Magazine and NZ Light Commercial Vehicle Magazine as well as several other company in house magazines.
Allied maintains a strong connection with the Road Transport Forum and works to promote the New Zealand road transport industry as a strong and vibrant industry and an important contributor to the New Zealand economy.